Metaphor
Metaphor is an enterprise marketing platform that provides multi-channel, end-to-end campaign delivery for customer-centric companies. In this single software solution, Metaphor offers all the functionality needed to design, launch, assess and optimize customer interactions and campaigns efficiently and easily. It also provides plug-and-play integration capabilities, an environment for multivariate campaign testing, and comprehensive analytics that produce accurate and actionable business intelligence—without having to rely heavily on IT.
Out-of-the-box capabilities include Complex UI and Workflow, Interface Consolidation, Integration, Analytics, Content Management, SOA and Web Services, and Multi-channel Delivery.
